Tuesday 15 May 2018

Summative Evaluation

My practice, and the way I think about my work, has changed a lot over the course of this module. Working on competition briefs based around children’s publishing and talking to publishers and illustrators working in the industry have given me a much deeper understanding of my practice and the direction I am taking. However, I feel like I have taken on too many briefs in this module and have not had the time to fully explore ideas and experiment with processes as much as I would have liked. 
I have felt this way towards the end of each year of the course and have found that steps forward in my practice tend to happen in summer when I have more freedom to apply the knowledge and experience gained throughout the winter. I very much feel that the hand-in for this module is the start of something rather than the end. Through feedback on the competition briefs I have completed and through talking to professional illustrators I have been able to identify the goals I feel I need to achieve to improve my work. I have been told my animal characters are strong and that I need to work more on human characters. In particular, I want to get rid of the static feel in some of my compositions through working on characters’ posture, expressions and actions. This will also help me to communicate emotions and interactions within my work. The publishers I have spoken to said that character studies are something they look for in a portfolio because they demonstrate an illustrator’s ability to maintain a character throughout an entire book. 
During the talk we had from Scott Bakal recently he emphasised the importance of creating work that is true to yourself: being an artist first, then putting your work in a position to be seen and finding out where it fits in the industry. This really struck a chord with me as someone who has been struggling with confidence. If you are constantly creating work based on what you think people will like, how can you truly have confidence in it without getting approval from someone else? I think I may have fallen into that trap with a couple of the briefs I worked on in this module.  This applies also to the importance of not pigeon-holing yourself within the industry. For instance, although my work is tailored towards children’s publishing, it could also be used in advertising, stationary/gift cards and editorial.
Working on children’s book competition briefs has helped me develop a better understanding of page layout and composition.  I have learned how to rough out compositions incorporating text and avoiding the gutter and outer edge of the page, and how to organise both the illustrations and text across the pages of the book to maintain the pace of the narrative. I have developed a better understanding of composition, learning how to create focal points that draw attention towards key elements on the page, pacing the text to create suspense and using the direction of movement of the page to increase the impact of moving to the next page. I have also been researching lettering, looking at the best colours and fonts to help children to identify letter forms while they are learning to read, as well as the best use of language to aid the audience’s understanding of the narrative. I feel much more comfortable now working in these formats and feel my process has improved throughout the module.  
However, I feel I have not spent as much time as I could have working on the ideas behind my illustrations. The talk we had from Laura Carlin really brought this home to me and changed the way I think about my work. Rather than placing too much reliance on images of the characters, she showed how engaging and effective communication can be achieved through narrative and illustrative strategies such as creating backstories for the characters, depicting the consequences of a character’s actions, using posture to communicate a character’s emotions, and giving the reader opportunities to complete explanations which are only partially made explicit in the text.
I feel that the work I have done in this module has set me up well for the next stage in my development, and the ideas presented by the tutors and other practitioners have given me direction and inspiration to develop my practice further. At the beginning of the module I was looking at the hand-in as an end point where the development of my practice would be finished and ready to present to the industry, when there would have been more benefit in looking at it as a point at which to evaluate my progress so far and as a basis for moving forward. It was good to hear Scott Bakal talk about the stage his work was at when he left education and how far away it was from his current practice.